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Artificial Intelligence- AI is one of the most searched word by people across the globe. The word that when comes to mind people starts thinking about technical aspects of it and how it is helping businesses. It could be AI in Healthcare or AI in big data analysis for the companies.

The use of Artificial Intelligence was once thought of as a marketing technology that can help only large businesses, but today, now even smaller businesses are applying the technology and its algorithms to generate useful insights and create prediction models based on their customer’s behaviour.

Now AI for digital marketers is helping many businesses in their expansion and product transformation and for other various promotional activities. AI marketing is a method of using automation specifically Machine Learning in order to extract data and to predict user or customer needs resulting in improvement of customer experience.

We have seen that companies are implementing big data and advanced analytics to their methodology for catering their targeted audience. The methodologies are focused on online readers, users and the other casual business website visitors. Using Machine Learning and Big Data as AI marketing tools digital marketers are boosting the performance of their marketing campaigns leading to high ROI- Return On Investment.

Big Data allows marketers to extract, cluster and segment huge sets of data via automation and after segmentation and sorting of the data it is used for analyzing to find the best content to make positive impact on the targeted audience.

On the other hand Machine Learning helps marketers in identifying the insights, trends, patterns and abnormalities in the data. In other words we can clearly see that both are helping where big data helps in extracting and sorting of data and machine learning is helping in understanding the problems and overcoming the solutions, short comings.

AI can help marketers in different ways :

  • Predictive Analysis
  • Audience Targeting & Segmentation
  • Chat bots for quick response

In conclusion the idea of adding AI into the marketing strategies will give benefits to the marketers and businesses as finding the right customers, targeting them and sharing businesses products, services is the most important part for business growth and expansion. Not only AI can be used for insights, but it can also be helpful in implementing insights into new campaigns, optimizing outreach to target only the most relevant users.

Read Also: Do You Know How IT Outsourcing Can Help Your Business ?


Posted by Pankaj Thursday, June 13, 2019 4:34:00 AM
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